
Hey! I'm
David Mkhitaryan
a digital choreographer
aka a motion designer
about me
Everything has a starting point. Mine was 12 years ago in the 7th arrondissement, the famous neighborhood in Paris, where a group of seemingly so diverse guys were performing football tricks. And there was my sister, trying to sneak in for a photo, next to them was my mom buying discount scarves at a souvenir shop with my dad. That brief moment ended up becoming our favorite family picture to this day - my dad, my mom with her new scarf, together with me and my sister in front of Parisians playing football with the Eiffel Tower in the background. While others saw a nice picture, I saw a story worth being told.
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After coming back from our family Eurotrip, I spent days going through all of those photos and videos, trying to make a short movie without any prior experience in such kind of work. This passion for storytelling was a turning point in my life since I started to look for places to learn more about filmmaking. That is when I enrolled in TUMO - a center for creative technologies where I discovered the creative world of design and storytelling. After 4 years of studying hard I became one of the advanced students who promised himself to do everything to be one of the best professionals in this field.
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A notable achievement in the sphere that I chose to advance in was when I got accepted as a motion designer to one of the biggest media agencies in the world - The Publicis. Due to my hard work, soon I was given to handle the portfolios of such big customers like L'óreal, Nestlé, PepsiCo, and so on. This made me realize my potential and I promised to become the best version of myself and to be a successful professional, that's why after 2 years of working I decided to leave the agency to find more opportunities as a freelancer.
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Freelancing gave me the freedom to experiment and try different projects from diverse fields and that's when I found my favorite client - the Maeutica branding agency. They had the most impressive and aesthetically pleasing projects, after working with them for some time, they offered me to join them full-time, and I happily accepted the offer, and I dove deep into the realm of design and branding, I learned to make it all make sense, create meaning behind every work, to create something that looks one of a kind and feels identic. It was hard, challenging, and complex - I loved it.
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I am among the fortunate few who discovered their passion early on, which allowed me to go deeper and strive for excellence. As an ambitious motion designer, now I want to find opportunities abroad and work on a larger scale, collaborate on projects that are internationally recognised and win awards, produce the best quality work, and stay true to the passion of storytelling.
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To me, being a motion designer means: having the dedication to tell the brand's story. It's being mixologist where you combine moods, play with the time & movement, experiment with new dimensions. It's about borrowing techniques from cinema and applying them in the design world. It's being a film director, a technician, a choreographer, all at the same time.